Trent Reznor's literature

I had happened upon this little tidbit of information almost by complete accident, and am glad that my occasional obsession with Wikipedia has finally produced some grain of knowledge that I can actually apply to real life. The funny part is that despite my love for Nine Inch Nails, I wasn't even aware of the marketing effect being produced for the newest album, which is set for release in April.

Trent Reznor is one of those people who embraces new technology, which is one of the reasons he continues to be relevant in such a quickly changing culture. Not only are his songs stories, but he has also delved into the benefits the Internet has to offer to create an entirely NEW "text." For his new album, he is creating an entire "Story" to coincide with it, thus forcing every single one of us into his story, taking on the form of characters whether we like it or not. Here's a list of some of his sites that are based around his new album, "Year Zero":

I Am Trying to Believe

Another Version of the Truth

105th Airborne Crusaders

Consolidated Mail Systems

Be the Hammer

Church of Plano

All of these sites are based on his new album. In addition, fans were able to find these sites by decoding new NIN merchandise, which has hidden messages that reinforce the dystopian theme. On top of that, there have been hidden clues scattered during his last tour. A phone number was written on a bathroom stall at one concert that, when called, provided an audio message related to the song. Another song was found on a portable storage device during another concert.

Use this. Research it. Learn from it.